Trade shows are the most effective ways in which businesses get huge exposure and meet new clients. However, with so much competition around, it is quite easy for newcomers to get overlooked in such trade shows. To gain maximum ROI out of the money spent in trade shows, businesses require giving attention to the appearance of their booths in the show. Here are some ideas which can help you build the most attractive booth for the upcoming event so that your business becomes the most talked about among the attendees.
Start planning much before the trade show:
Start developing excitement in the minds of the public about your booth much before the actual date of the show. Make use of the social media platforms to offer some hints to the people about the amazing things that you are planning to bring in your booth. Use your Instagram or Facebook page in the best manner for such promotions. Thus, prospective visitors start developing interest in your booth much before the show begins. This excitement definitely makes them stop by your booth on the big day.
Make the visitors feel invited and comfortable:
Try and get a big space to set up your booth at the show so that you can make some seating arrangements for the visitors. Not many booths at the show are going to have such arrangements. People are definitely going to appreciate such welcoming gestures. When your visitors get to sit for a few minutes, you can better introduce your brand to them. In case you lack space for chairs, lay down-padded mats on the floor to offer comfort to the visitors.
You need to create an easily noticeable booth:
Trade show booths become attractive when the companies display themselves in a better and bigger way as compared to their competitors. Use stretchable and extra-tall displays to make your booth easily visible to all. Make sure people can notice your booth even from a good distance. Overhead displays in the booths automatically turn them attractive and grab the attention of the attendees. Use some graphical designs or logos to make the banners and displays even more eye-catching.
Design a booth which is interactive:
You can make your trade show booth turn interactive by setting up live demo sessions of your products. For instance, if you are dealing in massage chairs, then allow people visiting the show to sit and experience the relaxation on the chairs. In case you deal with any other types of products, give demos to the people about their usage, benefits, and other highlighting features in the items. This trick automatically grabs the attention of the crowd towards your booth.
Arrange some games and distribute prizes among the attendees:
You can set up arrangements for some type of contests in your booth. This could be singing, dancing, or any other type of fun activity that people love to get involved in. These games draw the attention of the public quite easily. Arrange for some little gifts to be distributed among the people who participate in the games. This gesture gives out a hugely positive message to the audiences on behalf of your company. They start liking your brand and develop trust for it in their minds.
For lucrative popup displays, exhibition stands, outdoor banners, portable counters, etc. All Star Displays is your best partner. We deal with a comprehensive range of trade show items and help companies put up the best shows in Brisbane, Melbourne, and several other parts of Australia. Our modern display systems help customers to customize their booths in different configurations and themes. Our experts help businesses in choosing the right displays for their exhibitions to turn magical.